The power of health economics and outcomes research (HEOR) in making decisions that matter


  • Oscar Herrera Restrepo US Health Outcomes & Epidemiology. Glaxo Smith Kline (GSK). Crescent Drive, Philadelphia, PA, 19112, USA


Palabras clave:

Burden of illness (BOI), Epidemiology, Healthcare decision-making, Health economics, Outcomes research


Deciding on approving and granting market access to new medical technologies such as pharmaceutical products, vaccines, or medical devices is a multifactorial research problem. Balancing out clinical performance, epidemiological implications, burden of disease, economic value, and patient preferences, among other factors, is in itself a challenging endeavor. However, this should be a mandatory requirement when making approval and market access decisions that might affect millions of people in a specific country setting. The aim of this reflection research article is twofold; first, it provides context on the important role that health economics and outcomes research (HEOR) plays in informing decision making for market access and reimbursement of new medical technologies. Second, it outlines the power of HEOR studies in guiding discussions when assessing the value of new medical technologies. Overall, this article aims at highlighting key HEOR considerations for healthcare professionals, students, and institutions interested in building analytical capabilities around this exciting and uninterruptedly growing field of knowledge.


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Biografía del autor/a

Oscar Herrera Restrepo, US Health Outcomes & Epidemiology. Glaxo Smith Kline (GSK). Crescent Drive, Philadelphia, PA, 19112, USA

Received his PhD degree in Industrial and Systems Engineering from Virginia Tech, USA. Currently, he is a Director and US Health Outcomes Scientist at Glaxo Smith Kline (GSK). Crescent Drive, Philadelphia, PA, 19112, USA. His current research interests include healthcare decision-making; health economics modeling and outcomes research; and real-world evidence studies on healthcare with emphasis on vaccines.


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Cómo citar

Herrera Restrepo O. The power of health economics and outcomes research (HEOR) in making decisions that matter. Magna Sci. UCEVA [Internet]. 1 de diciembre de 2021 [citado 13 de julio de 2024];1(1):25-33. Disponible en:



Profesiones de la Salud (Health Professions)